Is it possible to share an Instagram story in another Story 🤔 ? This is a legitimate question given the success of Instagram Stories. This format has two significant advantages, the ephemeral side of a publication which allows for some fantasy and a higher engagement rate than traditional publications. To encourage users
Instagram, with over a billion monthly active users, is one of the most popular social networks for brands. After a few years marked by a frantic race for followers and likes, the trend has shifted towards a greater concern for brands to retain their audience through inspiring and authentic content.
Instagram is constantly evolving and improving its set of features. But, one feature that is widely used by the community is still missing: the ability to repost other people's content. However, this feature is very unlikely to be offered by Instagram as it may generate copyright issues. To repost content
Today, more and more brands are incorporating UGC into their content strategy. This strategy has multiple advantages, and you can learn all about here is this dedicated article. User-Generated Content on Instagram, how to use it for your growth?Today, 90% of consumers seek a customer recommendation before buying a
On social networks, the engagement rate is probably the most scrutinized performance indicator. When you have an Instagram account, you regularly wonder if your page engagement rate is good, i.e. higher than the rate on this graph. If your results are disappointing, there are more ways to increase your
With nearly one billion monthly active users, Instagram is the leading social network for sharing photos and videos. When a new brand arrives on Instagram, it quickly realises that the competition is fierce and that it will have to fight hard to differentiate itself and stand out in the publications.
Gaining visibility on Instagram is a key objective for many companies. There are more than 25 million active professional profiles worldwide. One of the most common ways to expand your audience and hope that new users will discover your products or services is to use hashtags in your publications. This
On the internet, you can buy pretty much anything under the sun, for better or for worse: likes, comments and of course, followers on social networks are no exception. Despite the measures taken by the big platforms to fight against these sorts of practices, they are still flourishing businesses. The
User-Generated Content (UGC), that is to say any type of content that has been created and distributed by unpaid contributors or fans, has become omnipresent on Instagram. The reason for this is simple: it allows you to build loyalty in your community, arouse more emotions in your visitors, and improve
Reposting is everywhere on Instagram whether it's on individual pages or brand pages. However, some people consider this practice to be unnecessary, or even worse, illegal. When is it really? It is imperative, before going any further, to clarify this topic once and for all. Yes, reposting is legal on
Each brand has its own content strategy. Two start-up founders and a marketing manager tell us how Kurato fits into their digital strategy. Wissew Behind this name lies Europe's largest e-commerce site for selling sewing patterns. Juliette Arfeuillère, CEO of the company, uses Instagram a lot in her business. In
Today, 90% of consumers seek a customer recommendation before buying a product. In response to these new habits, brands have found a great ally: their customers. Indeed, no one can convince new consumers better than loyal customers. The User Generated Content strategy relies on your customers to convert them into