With its 1 billion monthly active users, Instagram is a must-have social network for most businesses. Even if some brands have switched to TikTok or LinkedIn in the last few years, Instagram has such a large audience that it is almost certain that potential prospects for your business are there.

Is it possible to share an Instagram story in another Story 🤔 ? This is a legitimate question given the success of Instagram Stories. This format has two significant advantages, the ephemeral side of a publication which allows for some fantasy and a higher engagement rate than traditional publications. To encourage users

You've probably noticed a huge drop in engagement rates on your Instagram account over the past few months. Don't be surprised, you are not alone! What is the engagement rate on Instagram? Before going any further, the level of engagement is most likely the most important metric for businesses. It

For anyone who starts out on social networks, there is one idea that will gradually take hold, and that is to constantly increase the number of followers. This idea sometimes leads to bad strategic choices because the main thing is not the number of subscribers that come in, but their

Today, more and more brands are incorporating UGC into their content strategy. This strategy has multiple advantages, and you can learn all about here is this dedicated article. User-Generated Content on Instagram, how to use it for your growth?Today, 90% of consumers seek a customer recommendation before buying a

We have already seen, in a previous article, that reposting on Instagram has many advantages for brands: saving time, saving money, increasing results. It is therefore only natural for them to look for the most optimal way to do this on a PC. First, Instagram is a mobile application. Its

With nearly one billion monthly active users, Instagram is the leading social network for sharing photos and videos. When a new brand arrives on Instagram, it quickly realises that the competition is fierce and that it will have to fight hard to differentiate itself and stand out in the publications.

On the internet, you can buy pretty much anything under the sun, for better or for worse: likes, comments and of course, followers on social networks are no exception. Despite the measures taken by the big platforms to fight against these sorts of practices, they are still flourishing businesses. The

User-Generated Content (UGC), that is to say any type of content that has been created and distributed by unpaid contributors or fans, has become omnipresent on Instagram. The reason for this is simple: it allows you to build loyalty in your community, arouse more emotions in your visitors, and improve

Reposting is everywhere on Instagram whether it's on individual pages or brand pages. However, some people consider this practice to be unnecessary, or even worse, illegal. When is it really? It is imperative, before going any further, to clarify this topic once and for all. Yes, reposting is legal on

You may have noticed, but reposting is ubiquitous on Instagram. They can be found on individual accounts in the form of selfies or inspirational quotes, as well as on the pages of famous brands like Starbucks or GoPro. * Is it legal to repost on Instagram? * Does it lead to a

Have you ever re-shared a post from a third-party account on Instagram? If so, did you feel that you were not abiding to the terms of use of Instagram or even infringing on copyright? In this article, you will find out: 1. What are Instagram's rules on reposting? 2. How

Today, 90% of consumers seek a customer recommendation before buying a product. In response to these new habits, brands have found a great ally: their customers. Indeed, no one can convince new consumers better than loyal customers. The User Generated Content strategy relies on your customers to convert them into

To be successful in your business, it is best to quickly reach your Product-Market Fit, i.e. to achieve a perfect alignment between what you sell (your product), your message and your audience. In this article, we'll focus on the brand message you want to convey on your Instagram account

Instagram currently has over a billion active users. It is realistically impossible to get your message through to all of them. – not that you need to 😄. But even then, you might be wondering what's the best time to post to try to reach the largest possible audience. Before jumping headlong