Gaining visibility on Instagram is a key objective for many companies. There are more than 25 million active professional profiles worldwide.
One of the most common ways to expand your audience and hope that new users will discover your products or services is to use hashtags in your publications. This strategy ensures visibility and lasting engagement.
In this article, we will find out:
- Why are hashtags essential in 2022?
- How to choose hashtags wisely on Instagram?
- Which websites offer the best hashtags by niche?
- What are the best practices to follow?
Read also our article: Instagram tip, 7 practices to apply in 2022
Why use hashtags on Instagram?
Hashtags are essential to increase your following. If there are no hashtags in your posts, your post will only be visible to your current subscriber base.
Today, Instagram users use hashtags to search for content that interests them, similar to keywords on search engines like Google.
In other words, hashtags are an interesting way to get your publications referenced on a theme.
Hashtags not only increase visibility and awareness, but also increase engagement and followers.
How many hashtags on Instagram per post?
The social network allows a maximum of 30 hashtags per post. However, this number can be modulated. According to studies on the subject, the ideal number of hashtags to use on Instagram would be 8. This is because the average number of hashtags would result in the highest number of likes and comments.
How do I find the best hashtags for my publications?
From the "Search" field in the application
To find relevant hashtags, first list the terms that relate to your business. Once you have a list of about ten words, go to Instagram and click on the "Search" field with the magnifying glass symbol. Enter the term you want. See how many posts are associated with this hashtag to estimate its popularity, and then decide whether to use it in your next posts.
Analyze your competitors
By observing the hashtags used by your competitors on Instagram, you can find out which ones get the most interactions. This doesn't necessarily mean you have to copy them, but they will guide the look and feel of your posts. Once you have a list of hashtags, repeat the step explained above.
On the internet
Many websites list the most popular hashtags based on keywords, niche, or your field of activity. For each segment, you will have at your disposal complete lists of hashtags to use and their occurrences. These lists can be copied as is or modified to suit your needs.
Here are some relevant sites:
What are the most used hashtags of all time on Instagram?
Some hashtags have over a billion uses. Let's discover the 10 most used hashtags on Instagram, from the biggest to the smallest.