How to select your content sources on Kurato?
The content sources are the fuel that allows Kurato to operate at its full potential.
Without them, there is no relevant content strategy and especially no curation.
In this article, we will looks at
- what is a content source (or just source)?
- which content sources you should select for your business?
- Hot to add a content source to Kurato?
What's a content source?
One content source is either:
- an Instagram account
- an Instagram hashtag
Theses content sources are used by Kurato to find and push to you relevant content to curate and post on your page.
Which sources should I choose for my page?
This is the most common question asked by new users.
Indeed, many companies post because "they have to" without necessarily having had the time to step back and establish a real strategy. As a result, the same nagging question comes up every day: "what are we posting today?"
That's when an adequate content strategy, backed by user-generated content, can tremendously help.😄
Creating a content strategy
Developing a solid content strategy on Instagram beforehand will both save you time and make your feed more readable and attractive to your audience.
In broad terms, this means defining your content base principles, which are the main themes that are addressed when you deliver content to your audience.
Example: Considering a travel agency, we could address the following themes:
- Preparations for the trip.
- The agency's destinations
- On-site activities
- The accommodation on offer
- The company's know-how
- The lifestyle of our target audience
Once you have identified the themes, you can reorder them to have a coherent posting calendar, using one theme per day for example.
Creating a UGC backed strategy
Some businesses have less of a network than others to draw on to nurture their curation feed. For this, there are levers to encourage your audience to generate more UGC for your brand on Instagram such as creating and spreading your hashtags, organizing competitions or events.
Which sources by sector?
We will give you the type of sources that might be relevant to your sector.
Leisure, travel and tourism
- # of the brand
- Holidaymakers (customers)
- Staff members
- Hoteliers
- Restaurants
- Partners on activities
- Tourist office
- Traders
- Airline companies
Education
- # of the institution
- Associations
- Teachers
- Students
- Alumni
- Partners of the institution
Sports
- # of the brand
- Clubs
- Licensees
- Professional sportsmen and women
- Supporters' group
- Ambassadors
Real estate
- # of the brand
- Local agencies
- Salaried or self-employed agents
E-commerce / Catering / Hotels
- # of the brand
- Customers
Town halls & communities
- # of the city
- Holidaymakers
- Local associations
- Employees
- Partner companies
If you are still lacking inspiration, read the case studies of 3 Kurato users.
How do I add sources to Kurato?
Now that you have a clear content strategy, a well-developed editorial calendar for your teams, and clearly identified sources, all that's left to do is add them to Kurato. Don't worry, we'll walk you through the process.
To get started,
- go to the Sources tab in Kurato.
- Click on the Add a new source button and write an account or hashtag related to your company.
- Once you have found the source, click on the + button to add your first source.
- Go back to the source tab, you will see that the added source is loading, which means that Kurato is indeed studying it to give you info on it but also to find the best content published over the last months.
- After a few minutes, you will find the result of this work, with the best content ready to be published in your curation feed tab.
- Now you can add more sources to Kurato if you wish.
- You can now filter and schedule your week in minutes.